The Green Building
The award-winning project The Green Building in Louisville, KY opened in the Fall of 2008 in the East Market District, the heart of NuLu, Louisville's arts district.
Renovation of the 110 year old masonry structure, a former dry goods store, was commenced by owners Augusta and Gill Holland in spring 2007 when they decided to become the first commercial building in Louisville KY to go for LEED platinum certification (the US Green Building Council's designation of a sustainable building). Intent upon rescuing the building from decades of misuse, the project included resuscitating the structural masonry shell and infusing it with a modern core, including a 40 foot high lobby, expansive natural lighting, eco-friendly materials, and renewable energy systems, as well as extensive solar power, geothermal wells, and recycled denim insulation. The 15,000 square foot mixed use facility houses a street facing café called 732 Social (voted the Best New Restaurant in Louisville), The Green Building Gallery, event spaces, and an indoor-outdoor courtyard at the rear complete with a green wall vertical garden. The second and third floors house The Pepper Group and office studios for SonaBLAST! Records, Holland Brown Books and The Group Entertainment.
Click here to listen to an interview with The Green Building's architect, Doug Pierson of (fer) studio. 
View Completed Project Photos (Album 1) 
View Construction Photos (Album 2)
View Construction Photos (Album 3)
Gill Holland on Kentucky
And the winners are...
The Green Building, in conjunction with Brightside, presented the first annual Acorn Awards at the Green Tie Bash.
Marketing Director and Events Coordinator Stephanie Brothers was on hand to present the awards with Congressman John Yarmuth and Mayor Jerry Abramson.
The Acorn Awards recognize green leaders in our community. Congratulations to all our nominees... keep up the good work!
The Acorn Award for Individual Leadership: Patrick Piuma
The Acorn Award for Non-Profit Leadership: Bernheim Arboretum and Research Forest
The Acorn Award for Small Business Leadership: 21c & Proof on Main
The Acorn Award for Large Business Leadership: UPS
(Photo: Congressman John Yarmuth and Stephanie Brothers present Mike Mangeot of UPS with a commemorative Acorn Awards plate designed by Louisville Stoneware)
The Green Building co-owner Gill Holland voted Louisville Magazine's "Person of the Year"
By Josh Moss
Photos by John Nation
Mr. Holland’s Focus
Despite a gloomy economic climate, Gill Holland pressed forward with several socially conscious projects this year. Not content to sit still, he's planning more for the future.
On this day, his pulpit is a lectern inside a University of Louisville business-school classroom. His corduroy blazer lies over the back of a chair. He has removed the green designer tie from around his neck and unfastened a couple of shirt buttons, revealing his thick chest hair. As usual, his surfer-meets-mad-scientist brown locks are shaggy. This is how Gill Holland delivers his sermon. “What are you doing to make this city better?” Holland asks the congregation of undergraduates. “How do we make Louisville the coolest place in America?”
Holland recites a synopsis of what locally is becoming his familiar backstory: Childhood in North Carolina. Law school. Paris law firm. Ditching that to pursue producing movies. New York. Marrying Augusta Brown, the daughter of a former Brown-Forman CEO. Moving to Louisville less than four years ago.
Please Mark Your Calendar!
Buy Nothing Day Comes To Louisville – November 26th, 2010.
If you have a coat to give, please drop it off.
If you need a coat, please pick it up.
PRESS INQUIRIES, OR FOR MORE INFORMATION, PLEASE CONTACT:
Ted Loebenberg at 401-952-6566 or brokerssupplies@aol.com
Our first annual Buy Nothing Day Coat Drive will be held Friday, November 26th, 2010, from 10a-2p.
Traditionally one of the biggest retail spending days of the year, we will encourage a different kind of exchange on Black Friday.
The event will be hosted and coordinated by The Green Building and Ted Loebenberg, of Brokers Unlimited Inc Professional Auctioneers. Ted coordinated several years of successful coat drives in his native Rhode Island, and is now excited to bring the initiative to Louisville.
Anyone wishing to donate a winter coat, or many winter coats, as often churches and community groups collect coats to bring to the event en masse, is encouraged to bring it to The Green Building, 732 East Market Street, on November 26th, 2010 at 9a.
Anyone who needs a winter coat, or winter coats for their family, is most welcome to come to the event between 10 AM and 2 PM on the 26th and take what coats they need.
Buy Nothing Day is a concept first started by AdBusters to encourage conscious thought and resistance to consumerism on Black Friday. We hope to take that idea and cultivate community and caring.
The idea is an exchange amongst community: those who can, donate a coat, those who need, take a coat. Anyone wishing to volunteer is most welcome at The Green Building on November 26th.
Sponsors include: The Green Building and Gill Holland, Brokers Unlimited Inc and Ted Loebenberg.
To keep up with the latest developments, please visit: louisvillebuynothingday.tumblr.com
Current Exhibition at The Green Building Gallery
Bryce Hudson experiments and evolves with Presentation
Opening: August 6th, 2010 | Opening Reception (5pm - 9pm)
Through: September 22nd, 2010
Contemporary visual artist Bryce Hudson will exhibit his newest work at The Green Building Gallery beginning August 6th. The work is a further exploration into three of his known series The Beauties, The Equinoxes (Equilibrium Deco) and The Holding Pattern.
Following his own philosophy that experimentation and evolution are essential to the development of all artists, Hudson takes his work in new directions while staying true to his themes of identity, ethnicity, gender, and sexuality. As he states, “In my opinion, an artist’s worth is based on his or her ability to grow and change with his or her surroundings and to also inspire transformation and progress in others.” With this, he literally takes his work to larger scale, with 6ft screen prints of The Holding Pattern, larger than previous work he has shown.
The Green Wall @ The Green Building
Louisville Counts!
Holland Brown Books presents The Laramie L. Leatherman Art Learning Center (Art Sparks Interactive Gallery) with a check for $12,500.00, the amount raised in just 24 days of Louisville Counts! A Childrens Counting & Art Book sales! Get your copy before they're gone: Holland Brown Books. All proceeds from all sales of the book go directly to Art Sparks!
The Jefferson Public Market
Rendering of the Jefferson Public Market (Coming Soon):
The Green Building :: Reclaiming Wood
